Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People - Softcover

Abu-Assab, Samah

Softcover

ISBN 10: 3834932337 ISBN 13: 9783834932334

Verlag: Gabler Verlag, 2012

Inhaltsangabe

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

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Über die Autorin bzw. den Autor

Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.

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Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

Details zur Ausgabe

• Verlag: Gabler Verlag
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 3834932337
• ISBN 13: 9783834932334
• Einband: Taschenbuch
• Anzahl der Seiten: 252
• Kontakt zum Hersteller: Springer-Verlag GmbH; customerservice@springernature.com; ; Tiergartenstraße 17; Heidelberg; Baden-Württemberg; 69121; Deutschland