The App & Mobile Case Study Book - Softcover

Softcover

ISBN 10: 3836528800 ISBN 13: 9783836528801

Verlag: Taschen America Llc, 2011

Inhaltsangabe

The App & Mobile Case Study Book, VVAA, Rob Ford y Julius Wiesemann, ISBN 9783836528801, Taschen, Köln, 2011, 1ªed., 382pág., 22,5x17cm., Buen estado, Cartoné, texto en inglés, goma elástica para cerrar la encuadernación, ilustraciones en color.

Über diesen Titel

Reseña del editor:

The mobile revolution Find out how to make the most of it This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters--Games, m-commerce, Promotional, Social, and Utilities--include the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.

Biografía del autor:

Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter. Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Über diese Auflage

• Verlag: Taschen America Llc
• Erscheinungsdatum: 2011
• ISBN 10: 3836528800
• ISBN 13: 9783836528801
• Einband: Tapa blanda
• Anzahl der Seiten: 382
• Herausgeber: Ford Rob, Wiedermann Julius