Reputation Management in Small and Medium-sized Enterprises. Analysis and evaluation of the use of Reputation Management: A survey of Small and Medium-sized Enterprises in Germany. - Softcover
Inhaltsangabe
“It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren Buffett)
British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen – what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these “five minutes” to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud.
What went wrong and how strong were the economical influences from these issues? In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders.
Reputation Management comprises the total of a company’s systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management.
Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation.
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Über die Autorin bzw. den Autor
Robert Burkhardt, born 1969, management consultant and computer scientist. MBA with distinction 2007 at Institute for International Management Consulting, Ludwigshafen University of Applied Sciences. Professional experience in consulting and management positions since 1992.
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Reputation Management in Small and Mediumsized Enterprises Analysis and evaluation of the use of Reputation Management A survey of Small and Mediumsized Enterprises in Germany
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Reputation Management in Small and Medium-sized Enterprises. Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -¿It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, yoüll do things differently.¿ (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen ¿ what do these companies have in common First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these ¿five minutes¿ to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud. What went wrong and how strong were the economical influences from these issues In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders. Reputation Management comprises the total of a company¿s systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management. Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation. 122 pp. Englisch. Bestandsnummer des Verkäufers 9783836658256
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorRobert Burkhardt, born 1969, management consultant and computer scientist. MBA with distinction 2007 at Institute for International Management Consulting, Ludwigshafen University of Applied Sciences. Professional exper. Bestandsnummer des Verkäufers 5391184
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -¿It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, yoüll do things differently.¿ (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen ¿ what do these companies have in common First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these ¿five minutes¿ to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud. What went wrong and how strong were the economical influences from these issues In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders. Reputation Management comprises the total of a company¿s systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management. Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation.disserta Verlag, Hermannstal 119K, 22119 Hamburg 122 pp. Englisch. Bestandsnummer des Verkäufers 9783836658256
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Reputation Management in Small and Medium-sized Enterprises : Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - ¿It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, yoüll do things differently.¿ (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen ¿ what do these companies have in common First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these ¿five minutes¿ to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud. What went wrong and how strong were the economical influences from these issues In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders. Reputation Management comprises the total of a company¿s systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management. Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation. Bestandsnummer des Verkäufers 9783836658256
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