Market Entry Strategies for Russia: A comprehensive survey based on expert interviews - Softcover

Schorsch, Martin

 
9783836664691: Market Entry Strategies for Russia: A comprehensive survey based on expert interviews
Softcover
ISBN 10: 3836664690 ISBN 13: 9783836664691
Verlag: Diplomica Verlag, 2009

Inhaltsangabe

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

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Über die Autorin bzw. den Autor

Martin Schorsch, born 1967 in Münster, studied history, political sciences and Slavonic studies in Kiel and Berlin and subsequently added an MBA degree. He worked in the fields of Marketing, Human Resource and General Management for Russian companies and German Companies operating on the Russian Market. He is currently working as CFO for a German company in Kiyv (Ukraine).

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Verlag
Diplomica Verlag
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
3836664690
ISBN 13 
9783836664691
Einband
Tapa blanda
Auflage
1
Anzahl der Seiten
112
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar