The Power of Persuasion – Becoming a Merchant in the Eighteenth Century: Becoming a Merchant in the 18th Century: 23 (Praktiken Der Subjektivierung) - Softcover

Haasis, Lucas

 
9783837656527: The Power of Persuasion – Becoming a Merchant in the Eighteenth Century: Becoming a Merchant in the 18th Century: 23 (Praktiken Der Subjektivierung)
Softcover
ISBN 10: 3837656527 ISBN 13: 9783837656527
Verlag: Transcript Verlag, 2023

Inhaltsangabe

Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.

Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.

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Über die Autorin bzw. den Autor

Lucas Haasis, born in 1985, is a postdoctoral researcher and the research coordinator of the UK-German Prize Papers Project (www.prizepapers.de). He is also a lecturer of Early Modern History at the Carl von Ossietzky Universität Oldenburg, Germany. His research focusses on 18th-century letter-writing practices, mercantile culture of the 18th century, materiality studies, and praxeological approaches in historiography and global microhistory.

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Verlag
Transcript Verlag
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
3837656527
ISBN 13 
9783837656527
Einband
Tapa blanda
Auflage
1
Anzahl der Seiten
600
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Verantwortliche Person
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