Disruptive Innovation ? A Strategy for New Product Development?: Can disruptive innovation, when used as a strategy in the development of new products guarantee success? - Softcover

Page, Tom

Softcover

ISBN 10: 3838331354 ISBN 13: 9783838331355

Verlag: LAP Lambert Academic Publishing, 2010

Inhaltsangabe

Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.

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Über die Autorin bzw. den Autor

Tom Page teaches Electronic Product Design at the Design Schoolat Loughborough University UK. Gisli Thorsteinsson teachesCraft, Design and Technology at Iceland University of Education. Their work has been widely published in the fields ofEngineering, Logistics and Product Design research.

Details zur Ausgabe

• Verlag: LAP Lambert Academic Publishing
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 3838331354
• ISBN 13: 9783838331355
• Einband: Taschenbuch
• Anzahl der Seiten: 64
• Kontakt zum Hersteller: Nicht verfügbar
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