Inoculation-A Promising Proactive Approach In Crisis Communication: Examining Inoculation Process Through Priming, Information Processing, And Resistance - Softcover

Wan, Hua-Hsin

 
9783838339801: Inoculation-A Promising Proactive Approach In Crisis Communication: Examining Inoculation Process Through Priming, Information Processing, And Resistance
Softcover
ISBN 10: 3838339800 ISBN 13: 9783838339801
Verlag: LAP Lambert Academic Publishing, 2010

Inhaltsangabe

Proactive strategies such as image promotion have received much attention in crisis communication research. The image building approach functions similarly to the supportive treatments in inoculation, which provide positive arguments that reinforce public's original attitudes toward the organization in order to prevent attitude slippage when encountering attacks. If the supportive treatment in inoculation is comparable to the proactive image promotion strategy in crisis communication, it indirectly suggests the great potential for inoculation as an alternative proactive approach. However, inoculation has never been applied to the crisis communication context before. This study attempts to expand the scope of proactive crisis communication strategies by examining whether inoculation can be effective in conferring resistance to persuasive influence in a crisis scenario. The analysis should shed light on widening our approach to attitude bolstering given negative circumstances, and it should have great applications for public relations practitioners in terms of designing appropriate proactive crisis communication strategies.

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Über die Autorin bzw. den Autor

Hua-Hsin Wan, doctora por la Universidad de Wiscons-Madison. Ha enseñado relaciones públicas en la Universidad Estatal de Nueva York-Oswego y en la Universidad de Texas en El Paso. Su principal interés de investigación es la comunicación de crisis y tiene artículos publicados en las mejores revistas del sector. Actualmente es la Directora de Asuntos Académicos de la Universidad de California South Bay.

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Verlag
LAP Lambert Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3838339800
ISBN 13 
9783838339801
Einband
Taschenbuch
Anzahl der Seiten
152
Kontakt zum Hersteller
Nicht verfügbar
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