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Monetizing Mobile: Factors Influencing Development of Mobile Commerce ? Korea, China, Japan - Softcover

Lennon, Mark M.

 
9783838339832: Monetizing Mobile: Factors Influencing Development of Mobile Commerce ? Korea, China, Japan
Softcover
ISBN 10: 3838339835 ISBN 13: 9783838339832
Verlag: LAP Lambert Academic Publishing, 2010

Inhaltsangabe

Why are East Asian mobile telecommunication companies ahead of those in Europe and North America? What are the secrets to their successes and failures? We explore and explain the business models of the top sixmobile firms in East Asia in the context of Dominant Design, Technological Leapfrogging, and Technological Lockout. From numerous interviews with high ranking corporate, government, and academic officials,supplemented by extensive secondary sources in the form of academic articles, white papers, and annual reports, this book provides a detailed description of the dynamic and exciting world of mobile commerce.

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Über die Autorin bzw. den Autor

The author attained his PhD from The University of Rhode Island and his MBA from Northeastern University. Having lived in Asia for a number of years, he speaks Japanese. From working in industry,he is an expert in mobile telecommunications. Full Biographical details can be found on his website www.MarkPhD.com.

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Verlag
LAP Lambert Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3838339835
ISBN 13 
9783838339832
Einband
Taschenbuch
Anzahl der Seiten
216
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
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Lettland