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THE EFFECT OF CUSTOMER SATISFACTION ON LOYALTY: A CASE STUDY OF FIRST ALLIED SAVINGS AND LOANS LTD - Softcover

BRIMPONG, MALCOLM

 
9783838351810: THE EFFECT OF CUSTOMER SATISFACTION ON LOYALTY: A CASE STUDY OF FIRST ALLIED SAVINGS AND LOANS LTD
Softcover
ISBN 10: 3838351819 ISBN 13: 9783838351810
Verlag: LAP Lambert Academic Publishing, 2010

Inhaltsangabe

THE BOOK SEEKS TO HIGHLIGHT THE RELEVANCE OF ENSURING CUSTOMER SATISFACTION. IT FOCUSES ON THE SERVICE INDUSTRY AND THE ELEMENTS OF CUSTOMER SATISFACTION.AFTER READING THIS BOOK, IT IS EXPECTED THAT OUR ATTITUDE TOWARDS CUSTOMERS AND POTENTIAL CUSTOMERS WOULD BECOME A POSITIVE ONE. THE STUDY ALSO SOUGHT TO THROW MORE LIGHT ON WHAT LOYALTY AND IMPORTANCE IN THE SERVICE INDUSTRY. THE READER AT THE END WOULD APPRECIATE THE COMPOSITION OF LOYALTY.

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Über die Autorin bzw. den Autor

Malcolm A. Brimpong is a Banker by Profession who is passionate about customer service. It is my hope that this reseach would help the reader appreciate what customer satisfaction entails and its relevance on loyalty as well as the bottom line.

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Verlag
LAP Lambert Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3838351819
ISBN 13 
9783838351810
Einband
Taschenbuch
Anzahl der Seiten
88
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland