Questionnaire Design of Self-Administered Paper and Online Surveys: Efficiency Considerations - Softcover

Lehtmets, Daily

Softcover

ISBN 10: 3838363280 ISBN 13: 9783838363288

Verlag: LAP LAMBERT Academic Publishing, 2010

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Reseña del editor:

Survey research in different fields is a valuable input to management decision making. However, research is not an infallible tool that will always guarantee right decisions. But neither should it be replaced by decision making based solely on manager?s personal feelings. In this book the advantages and shortcomings of mail and online survey are discussed. The emphasis is on these quantitative methods because they behold many similarities from the perspective of respondents, the most important of which is the lack of interviewer presence. Therefore, they present a great challenge to researchers because the questionnaire design can influence the whole outcome of the survey. The author demonstrates that it is possible to lessen measurement and non-response errors with effective questionnaire design of self-administered surveys. The main principles on how to ask questions, what are the criteria for and how to construct a respondent-friendly questionnaire, and how to pretest the questionnaire are specified. The analysis and examples presented are useful for all types of managers, specialists and researchers who are involved in decision-making processes.

Über diese Auflage

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2010
• ISBN 10: 3838363280
• ISBN 13: 9783838363288
• Einband: Tapa blanda
• Anzahl der Seiten: 120