Moving from Practice towards Science: Defining Go-To-Market model and setting it up to turn potential into profit - Softcover

Börjeson, Mauritz; Pettersson, Andreas

 
9783838384467: Moving from Practice towards Science: Defining Go-To-Market model and setting it up to turn potential into profit
Softcover
ISBN 10: 3838384466 ISBN 13: 9783838384467
Verlag: LAP LAMBERT Academic Publishing, 2010

Inhaltsangabe

Moving from Practice towards Science - Defining Go- To- Market model and setting it up to turn potential into profit was written in 2009 as a response to the challange within high tech IT firms to organize their sales and marketing resources to achieve maximum market leverage. Managers across industries and across borders are struggling with expensive yet growth-limiting sales channels. The authors have come up with a set of solutions to Go-To-Market challenges managers are wrestling with; solutions grounded and explained in a way compelling to most executive managers.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorinnen und Autoren

Mr. Börjeson and Mr. Pettersson earned the S.E.R.O. title Swedish Campions in Business and Economics in 2009. They both graduated with a Masters in International Business from Umeå School of Business in 2010.

Mr. Börjeson and Mr. Pettersson earned the S.E.R.O. title Swedish Campions in Business and Economics in 2009. They both graduated with a Masters in International Business from Umeå School of Business in 2010.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3838384466
ISBN 13 
9783838384467
Einband
Taschenbuch
Anzahl der Seiten
104
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions Vie
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland