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Under the Influence? Measuring the Effectiveness of Persuasive Games: The Case of "Homeless: It's No Game" - Softcover

Lavender, T.J.

 
9783838385808: Under the Influence? Measuring the Effectiveness of Persuasive Games: The Case of "Homeless: It's No Game"
Softcover
ISBN 10: 3838385802 ISBN 13: 9783838385808
Verlag: LAP LAMBERT Academic Publishing, 2010

Inhaltsangabe

Thanks to the maturation of the Internet as a game distribution platform and the development of a new generation of low-cost, easy-to-use game development tools, videogames are being used increasingly often for serious goals such as raising awareness, changing attitudes and motivating behavioural change. But little empirical research has been done as to the effectiveness of these persuasive videogames. The videogame Homeless: It's No Game was developed to determine whether people could be persuaded to become more sympathetic to the plight of the homeless by playing the role of a homeless woman in a videogame and whether this persuasive effect could be measured. The results of the research were promising, and indicated that persuasive games can have an effect, especially if participants considered the game to be realistic.

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Über die Autorin bzw. den Autor

T.J. Lavender, BA MSc PhD es un comunicador e investigador que estudia la inmersión, el flujo y el tamaño de la plataforma.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3838385802
ISBN 13 
9783838385808
Einband
Taschenbuch
Anzahl der Seiten
172
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland