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You've Got Mail, but Have You Got Information?: An Analysis of Email Use in Media Relations - Softcover

Dudinski, Yuri

 
9783838394657: You've Got Mail, but Have You Got Information?: An Analysis of Email Use in Media Relations
Softcover
ISBN 10: 3838394658 ISBN 13: 9783838394657
Verlag: LAP LAMBERT Academic Publishing, 2010

Inhaltsangabe

Electronic mail is a medium of communication that is not new to media relations and journalism. However, the situations where it is used might be guided not only by requirements of the industry, but also by personal preferences of its users. This qualitative study analyzes the motives behind the usage of email by journalists when receiving information from public relations firms and organizations and the public relations practitioners who are working with print media. It bases its analysis on the four theories of media choice: The Media Richness Theory, Critical Mass Theory, Social Presence Theory and Social Pressure Theory and includes excerpts from interviews with more than 20 PR practitioners and journalists. It also tries to explain the reasons behind these motives and elaborate an effective way of using email in media relations.

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Über die Autorin bzw. den Autor

Yuri Dudinski has been working in the PR sphere for more than 10 years for private companies, NGOs and Government. His interests include media relations, CSR and crisis management. This work is part of his Master''s thesis for the University of North Carolina at Chapel Hill.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3838394658
ISBN 13 
9783838394657
Einband
Taschenbuch
Anzahl der Seiten
116
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
AV Akademikerverlag
customerservice@vdm-vsg.de

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Riga
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