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Ethical consumption as an identity project: A narrative approach to Finnish ethical consumers' identity construction - Softcover

Romu, Heidi

 
9783838396262: Ethical consumption as an identity project: A narrative approach to Finnish ethical consumers' identity construction
Softcover
ISBN 10: 383839626X ISBN 13: 9783838396262
Verlag: LAP LAMBERT Academic Publishing, 2010

Inhaltsangabe

Aim of this study is to explore Finnish ethical consumers: Their values, preferences and habits. I will view ethical consumption as an identity project, that is to say, I will study how the consumer of the postmodern times constructs his or her identity by making ethical consumption choices. This research is qualitative in its nature. I conducted six life story interviews with Finnish young adults, who declare themselves ethical consumers. This open-ended and in-depth research method enabled me to obtain true understanding of my informants' behavior as ethical consumers.In organizing the transcribed interview data I used the methods of narrative analysis. I closely examined the interviewees' stories, and found common patterns of meaning in them. Based on these meanings, I elaborated five different themes and analyzed the data according to them.

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Über die Autorin bzw. den Autor

Heidi Romu, M.Sc in Economics and Business administration, CEMS MIM: Studied Marketing and International Management in Helsinki School of Economics, in HEC Montréal and in Michael Smurfit School of Business.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
383839626X
ISBN 13 
9783838396262
Einband
Taschenbuch
Anzahl der Seiten
120
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Alphascript Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
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Lettland