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Profit from Software Ecosystems: Business Models, Ecosystems and Partnerships in the Software Industry - Hardcover

Popp, Karl; Meyer, Ralf

 
9783839169834: Profit from Software Ecosystems: Business Models, Ecosystems and Partnerships in the Software Industry
Hardcover
ISBN 10: 3839169836 ISBN 13: 9783839169834
Verlag: BoD – Books on Demand, 2010

Inhaltsangabe

This book is about ecosystem mechanics and how to generate revenue through ecosystems and partnerships in the software industry. Topics include: economic foundations, value chains, business and partnering models as well as examples from Google, Microsoft, SAP, OpenSource etc. Preface by Karl-Heinz Streibich, CEO of Software AG and Executive Member of BITKOM, the German Federal Association for IT, Tele-communications and New Media on “Software Clusters”. Industry Comments: Thomas Koulopoulos, Founder and CEO Delphi Group, author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com "Complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like climbing Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer did a great job distilling and explaining essential principles, such as the software industry value chain, many types of business models, and how all these can be leveraged to help your business grow and thrive. This book is a must read for anyone trying to navigate the chaos of the software landscape!" Franz Baljer, President of the International Association for SAP Partners www.ia4sp.org and SAP Alliance Manager at T-Systems. "This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book".

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Über die Autorin bzw. den Autor

Dr. Karl Popp, www.drkarlpopp.com has extensive knowledge and experience in the IT industry and is member of the SAP AG corporate development team.

Von der hinteren Coverseite

This book is about ecosystem mechanics and how to generate revenue through ecosystems and partnerships in the software industry. Topics include: economic foundations, value chains, business and partnering models as well as examples from Google, Microsoft, SAP, OpenSource etc. Preface by Karl-Heinz Streibich, CEO of Software AG and Executive Member of BITKOM, the German Federal Association for IT, Tele-communications and New Media on ¿Software Clusters¿. Industry Comments: Thomas Koulopoulos, Founder and CEO Delphi Group, author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com "Complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like climbing Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer did a great job distilling and explaining essential principles, such as the software industry value chain, many types of business models, and how all these can be leveraged to help your business grow and thrive. This book is a must read for anyone trying to navigate the chaos of the software landscape!" Franz Baljer, President of the International Association for SAP Partners www.ia4sp.org and SAP Alliance Manager at T-Systems. "This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book".

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Verlag
BoD – Books on Demand
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3839169836
ISBN 13 
9783839169834
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
240
Kontakt zum Hersteller
Books on Demand GmbH
bod@bod.de

Überseering 33
Hamburg
22297
Deutschland