Success Factors for e-CRM System Implementations: Which factors are important and why? - Softcover

Schnepel, Alexander; Hope, Beverley

 
9783843350518: Success Factors for e-CRM System Implementations: Which factors are important and why?
Softcover
ISBN 10: 3843350515 ISBN 13: 9783843350518
Verlag: LAP LAMBERT Academic Publishing, 2010

Inhaltsangabe

Academia and practice have shown high interest in Customer Relationship Management systems and their implementation for years. However, implementing such a system successfully has often remained an illusion with project failures rates as high as 70 percent. Various studies have tried to identify factors salient for a successful implementation and develop frameworks and models that could enhance the understanding for successful implementations. So far no unifying and integrating academic framework has emerged and each study so far has only addressed parts of the topic. Therefore, we present the "e-CRM star" framework integrating success factors out of the areas strategy, people, business processes, technology, and organisational culture. In a single- case study in one of the largest banks and IT user in New Zealand and a leader in CRM applications, we found that the "e-CRM" star is indeed a useful theoretical tool to analyse salient success factors and why they are important.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorinnen und Autoren

Alexander studied Economics and Information Systems at the University of Bremen and Victoria University of Wellington. He was awarded 2 scholarships (2005,2006) by Victoria University and 1 by HEC Montréal (2006). Since 2007 he has been working as a CEO Management Assistant and Project Manager for market leading companies in Germany.

Alexander studied Economics and Information Systems at the University of Bremen and Victoria University of Wellington. He was awarded 2 scholarships (2005,2006) by Victoria University and 1 by HEC Montréal (2006). Since 2007 he has been working as a CEO Management Assistant and Project Manager for market leading companies in Germany.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3843350515
ISBN 13 
9783843350518
Einband
Taschenbuch
Anzahl der Seiten
92
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland