Perceived risks associated with premium private label brands: An investigation into the South African grocery sector - Softcover

Beneke, Justin; Lok, Inge; Mallett, Kate

 
9783843363792: Perceived risks associated with premium private label brands: An investigation into the South African grocery sector
Softcover
ISBN 10: 384336379X ISBN 13: 9783843363792
Verlag: LAP LAMBERT Academic Publishing, 2010

Inhaltsangabe

This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. Based on the literature, a model was developed and tested using Partial Least Squares analysis. The results indicate that functional and time risk both negatively influence consumers' purchase intention of such products. We found no such effect pertaining to financial, physical, psychological and social risks. This study sheds further light on private label brands in an emerging market context by providing guidance to academics and practitioners as to the manner in which consumers respond to different categories of risk.

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Über die Autorinnen und Autoren

Justin Beneke is a Senior Lecturer & research supervisor in the School of Management Studies, University of Cape Town. His interests lie in the fields of Retailing Management, E-Marketing and Customer Relationship Management. Inge Lok, Kate Mallett and Anne Greene are postgraduate students in the department who collaborated on this project.

Justin Beneke is a Senior Lecturer & research supervisor in the School of Management Studies, University of Cape Town. His interests lie in the fields of Retailing Management, E-Marketing and Customer Relationship Management. Inge Lok, Kate Mallett and Anne Greene are postgraduate students in the department who collaborated on this project.

Justin Beneke is a Senior Lecturer & research supervisor in the School of Management Studies, University of Cape Town. His interests lie in the fields of Retailing Management, E-Marketing and Customer Relationship Management. Inge Lok, Kate Mallett and Anne Greene are postgraduate students in the department who collaborated on this project.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
384336379X
ISBN 13 
9783843363792
Einband
Taschenbuch
Anzahl der Seiten
60
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions Vie
customerservice@vdm-vsg.de

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Riga
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