Contemporary Patterns of Communication: The case of video-interaction on YouTube - Softcover

Adami, Elisabetta

Softcover

ISBN 10: 3843381267 ISBN 13: 9783843381260

Verlag: LAP LAMBERT Academic Publishing, 2010

Inhaltsangabe

The book offers a social semiotic take on contemporary communication, by providing a thorough description of video-interaction, a new form of communication started on YouTube thanks to the introduction of the 'Video Response' option. A multimodal analysis of over 2,000 videos responding to one another explores the affordances of the medium and the way these are used creatively in the interactants' practices. It highlights how, in contemporary sign-making practices, traditional patterns of coherence are often disregarded and successful communication is driven by new principles, as the result of representations produced through the selection, copy-and-paste and recontextualization of other texts. The book offers insights to those interested in communication, language and semiotics. At an empirical level, its original contribution consists in providing a description of a new form of communication. At a theoretical level, it highlights the inadequacies of traditional theories to the description of contemporary forms of communication and points to new analytical tools that seem more apt to the task.

Über diesen Titel

Über die Autorin bzw. den Autor

Elisabetta has a PhD in English Studies and is currently Adjunct Professor of English Language at the Faculty of Medicine and Surgery, University of Verona, Italy. Her publications and research interests focus mainly on communication, language and sign-making in digital environments.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 3843381267
• ISBN 13: 9783843381260
• Einband: Taschenbuch
• Anzahl der Seiten: 268
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Edicoes Nosso Conhecimento; customerservice@vdm-vsg.de; ; SIA; Riga; 1039; Litauen