Verwandte Artikel zu BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA...

BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA: APPLICATION OF THEORY OF BRAND LOYALTY IN DESIGNING INNOVATIVE MARKETING STRATEGIES FOR CELLULAR COMPANIES - Softcover

KAUR, Dr HARJOTH

 
9783843389600: BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA: APPLICATION OF THEORY OF BRAND LOYALTY IN DESIGNING INNOVATIVE MARKETING STRATEGIES FOR CELLULAR COMPANIES
Softcover
ISBN 10: 3843389608 ISBN 13: 9783843389600
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

The phenomenal growth of the IT & ICT industry in India has brought to the fore the growing importance of the country as a knowledge powerhouse. Communications is the fastest growing sector in India's economy.The average compound rate of growth of the economy works out to 24.02 per cent per annum since the turn of this millennium. No other sector of the economy has clocked such a rate of growth. The sector accounts for about 4 per cent of GDP and the recent high rate of growth has contributed to about 11 per cent of the growth in overall GDP of the country.To avail global advantage,mobile providers of India & abroad should seek for loyal customers.Hence, Brand loyalty is a highly sought after goal in the market place & building loyalty is seen by some as the ?central task for the marketing manager? as it has many advantages.The presence of Brand loyal customers has a beneficial impact on sales,costs & profit & they act as barrier to competitors because enticing such customers is very expensive.Marketing managers should therefore know which of the strategic alternatives at their disposal give the best results vis-à-vis brand loyalty.

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Über die Autorin bzw. den Autor

Dr Harjoth Kaur,M.Com,B.Ed,M.Phil,MBA,MEG,Ph.D&NET qualified,is a Professor & Director of MBA Programme in Sree Chaitanya PG College,Karimnagar,AP,INDIA.She is a contributor to many national & international journals.Her main interests are HR & marketing with an emphasis on Brand management.She is a committed academician & prolific writer.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3843389608
ISBN 13 
9783843389600
Einband
Taschenbuch
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

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