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Controversial Mega-Events and the Sponsor's Image: The Affect of the 2008 Olympic Games on its Sponsor's Social Image - Softcover

De Ruijter, Florence S.

 
9783844310887: Controversial Mega-Events and the Sponsor's Image: The Affect of the 2008 Olympic Games on its Sponsor's Social Image
Softcover
ISBN 10: 3844310886 ISBN 13: 9783844310887
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

How do controversial mega-events affect the social image of its sponsors? This is the main question considered in this book. The research attempts to respond to this question as fully as possible. Therefore, several theoretical research streams are being discussed, such as corporate social responsibility (CSR), corporate image, sport sponsorship, and social risk. It is concluded that the finding are opposing the expectations. This research proves that negative publicity surrounding a mega-event regarding human rights abuses which are not related to the sport event do not damage the sponsor's image.

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Über die Autorin bzw. den Autor

Florence S. de Ruijter studied Intercultural Management at the Business School of Copenhagen. Her interest for events, sports, and branding together with the media attention for human rights violations during the run-up to the 2008 Olympics in China developed into an interesting subject for her master thesis.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3844310886
ISBN 13 
9783844310887
Einband
Taschenbuch
Anzahl der Seiten
104
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

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Riga
1039
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