Competitive Strategy Dynamics of Oems in the Ict Industry: Facing the challenge of digital convergence - Softcover

Chiaroni, Davide

 
9783844311785: Competitive Strategy Dynamics of Oems in the Ict Industry: Facing the challenge of digital convergence
Softcover
ISBN 10: 3844311785 ISBN 13: 9783844311785
Verlag: LAP Lambert Academic Publishing, 2011

Inhaltsangabe

Context dynamics in the ICT industry created a new, more ambiguous competitive arena characterised by continuously shifting boundaries. As a consequence, the original equilibrium characterised by vertically integrated companies (and product architectures), and also the 1990s "alternate" equilibrium of integration and stratification, has been completely broken. A new model of competition for OEMs has been envisioned, characterised by the "horizontal" competition of specialised players exploiting their competences (and assets) across a number of product segments, even outside the traditional boundaries of the ICT industry, but focusing themselves on a given layer. New competitive strategy dynamics are required by companies to shape the new competitive scenario.

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Ph.D., Assistant Professor, Politecnico di Milano

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Verlag
LAP Lambert Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3844311785
ISBN 13 
9783844311785
Einband
Tapa blanda
Anzahl der Seiten
232
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