Outside the Box: Defining Audience Viewing Preferences in a Multi-Platform Environment - Softcover

McPaul, Stephen

 
9783844322538: Outside the Box: Defining Audience Viewing Preferences in a Multi-Platform Environment
Softcover
ISBN 10: 3844322531 ISBN 13: 9783844322538
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.

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Über die Autorin bzw. den Autor

Stephen McPaul was born and raised in Texas. He has a Bachelor''s degree in Radio-TV and a Master''s in Communication. His research interests include audience effects, convergence, and mobile media. He currently lives in the Dallas area.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3844322531
ISBN 13 
9783844322538
Einband
Taschenbuch
Anzahl der Seiten
124
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
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