The Design and Marketing of Power Tools: Examining the Role of Design Strategy in Garden Power Tool Companies - Softcover

Thorsteinsson, Dr. Gisli; Tom Page, Dr.; Subramaniam Arunachalam, Dr.

 
9783844323351: The Design and Marketing of Power Tools: Examining the Role of Design Strategy in Garden Power Tool Companies
Softcover
ISBN 10: 384432335X ISBN 13: 9783844323351
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

Design strategy allows many companies to develop a plan for what they need to make and do, affecting both their immediate and long-term prospects. In this study, a specific approach has been taken to understand and analyse the role that it plays in the garden power tool market. The study focused on design and marketing of garden power tools. Findings provided the foundations for the development of a generic design strategy framework appropriate to the garden power tool market.

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Reseña del editor

Design strategy allows many companies to develop a plan for what they need to make and do, affecting both their immediate and long-term prospects. In this study, a specific approach has been taken to understand and analyse the role that it plays in the garden power tool market. The study focused on design and marketing of garden power tools. Findings provided the foundations for the development of a generic design strategy framework appropriate to the garden power tool market.

Biografía del autor

Gisli Thorsteinsson is an Assistant Professor at University of Iceland. Dr.Tom Page is an Assistant Professor at Loughborough University. Dr. Subramaniam Arunachalam is an Associate Professor at University of East London. The authors have all written numerous articles in the area of Design and published several textbooks.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
384432335X
ISBN 13 
9783844323351
Einband
Tapa blanda
Anzahl der Seiten
68
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Verantwortliche Person
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