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CAMEROON SME ON FOREIGN MARKET: Strategies and Performances of Cameroonian SMEs having overseas markets - Softcover

BELLO, Pascal

 
9783844324198: CAMEROON SME ON FOREIGN MARKET: Strategies and Performances of Cameroonian SMEs having overseas markets
Softcover
ISBN 10: 3844324194 ISBN 13: 9783844324198
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

This document aims at better presenting the reasons behind the success of cameroonian SMEs in foreing market. We started out from a literature, according to which Cameroonian SMEs are characterized by limited financial resources, unqualified staff, weak commercial power, insufficient research?development and innovation, low turnover and ageing technologies in comparison to their competitors from other continents. Such characteristics cannot enable a SME to stay abreast in a sustainable manner in foreing market. Yet, other studies reveal the existence of Cameroonian SMEs with markets abroad that have already gone beyond the start-off point (5 years).The objective of this work is to identify the strategies of these enterprises and their performances. To attain this objective, we have mobilized existing work. These were completed by an empirical study on forty-one Cameroonian SMEs. The results obtained indicated that Cameroonian SMEs remain in foreign markets because they tailored to the environmental requirements. This shows that ultimately the Cameroonian SMEs have undergone a transformation under the effect of the threat to their survival due to increased competition.

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Über die Autorin bzw. den Autor

Dr Bello was born September 2, 1971 at Yagoua of the Far North Region of Cameroon. He in turn taught at the Gov't Technical College of Guider, the GTHS of Garoua (North Region) and the University Institute of Technology (UIT) of University of Douala. He is currently Head of the Studies and Programming Unit at the Ministry of Secondary Education.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3844324194
ISBN 13 
9783844324198
Einband
Taschenbuch
Anzahl der Seiten
116
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fromm
customerservice@vdm-vsg.de

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