An Experimental research on Consumer Behavior; using Service and Product: How Consumers React to Process and Outcomes while using different Services and Products: A Mental Simulation Study - Softcover

Bhatt, Snigdha

 
9783844328066: An Experimental research on Consumer Behavior; using Service and Product: How Consumers React to Process and Outcomes while using different Services and Products: A Mental Simulation Study
Softcover
ISBN 10: 3844328068 ISBN 13: 9783844328066
Verlag: LAP Lambert Academic Publishing, 2011

Inhaltsangabe

The main objective of this research applies to new Products and Services launched in the market and how consumer's attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques; Process and Outcomes of products and services related with the consumer involvement and attractiveness - the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology.

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Über die Autorin bzw. den Autor

Having completed Engineering in Computer Science from India, I moved to Cass Business School, London to pursue my post graduation in Management. A fantastic learning environment and exposure to latest market trends led me to have a live experimental research on Consumer behavior with latest and different products and services in the market.

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Verlag
LAP Lambert Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3844328068
ISBN 13 
9783844328066
Einband
Tapa blanda
Anzahl der Seiten
76
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Verantwortliche Person
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