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Inhaltsangabe
Ever since the adoption of the marketing concept, companies have focused upon ensuring ‘form’, ‘place’, ‘time’, ‘information’ and ‘possession’ utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it’s not always the case. It was observed that for different products and situations, decision-making process’ steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications.
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Reseña del editor
Ever since the adoption of the marketing concept, companies have focused upon ensuring 'form', 'place', 'time', 'information' and 'possession' utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it's not always the case. It was observed that for different products and situations, decision-making process' steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications.
Biografía del autor
The author is an academician and a keen researcher with consumer behaviour as major area of interest. The author has specialized in digital marketing and plans on conducting further research in the field.
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An Implication of Consumer Decision Making Process for Online Dating
Verlag:
LAP LAMBERT Academic Publishing Dez 2012, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
Neu
Taschenbuch
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Ever since the adoption of the marketing concept, companies have focused upon ensuring form , place , time , information and possession utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it s not always the case. It was observed that for different products and situations, decision-making process steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications. 72 pp. Englisch. Bestandsnummer des Verkäufers 9783844382723
Anzahl: 2 verfügbar
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An Implication of Consumer Decision Making Process for Online Dating
Verlag:
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
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Softcover
Anbieter: Books Puddle, New York, NY, USA
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Zustand: New. pp. 72. Bestandsnummer des Verkäufers 26128858682
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An Implication of Consumer Decision Making Process for Online Dating
Verlag:
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
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Softcover
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
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Zustand: New. Print on Demand pp. 72 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Bestandsnummer des Verkäufers 131696101
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An Implication of Consumer Decision Making Process for Online Dating
Verlag:
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
Neu
Softcover
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
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Zustand: New. PRINT ON DEMAND pp. 72. Bestandsnummer des Verkäufers 18128858672
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An Implication of Consumer Decision Making Process for Online Dating
Verlag:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
Neu
Softcover
Anbieter: moluna, Greven, Deutschland
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Tahir ZonaibThe author is an academician and a keen researcher with consumer behaviour as major area of interest. The author has specialized in digital marketing and plans on conducting further research in the field.Ever since th. Bestandsnummer des Verkäufers 5475799
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An Implication of Consumer Decision Making Process for Online Dating
Verlag:
LAP LAMBERT Academic Publishing Dez 2012, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
Neu
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Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
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Taschenbuch. Zustand: Neu. Neuware -Ever since the adoption of the marketing concept, companies have focused upon ensuring ¿form¿, ¿place¿, ¿time¿, ¿information¿ and ¿possession¿ utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it¿s not always the case. It was observed that for different products and situations, decision-making process¿ steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch. Bestandsnummer des Verkäufers 9783844382723
Anzahl: 2 verfügbar
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An Implication of Consumer Decision Making Process for Online Dating
Verlag:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3844382720
ISBN 13: 9783844382723
Neu
Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Ever since the adoption of the marketing concept, companies have focused upon ensuring form , place , time , information and possession utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it s not always the case. It was observed that for different products and situations, decision-making process steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications. Bestandsnummer des Verkäufers 9783844382723
Anzahl: 1 verfügbar