Service Channel Transformation in Retail Banking: A Malaysian Perspective - Softcover

Munusamy, Jayaraman; Faridah, Siti; Sanmugam, A

Softcover

ISBN 10: 3844399607 ISBN 13: 9783844399608

Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

The study is focused on the transformation of service channels in retail banking among consumers in Klang Valley. It investigated whether the consumer behavioural factors such as easier to operate,convenient to use, no hassle, reliability, safer to use and good connections varies between adopters and non-adopters of retail internet banking. The results indicated that there are significant differences between internet banking adopters and non-adopters in terms of easier to operate, convenient to use, no hassle, reliability, safer to use and good connections. Therefore, the results support the findings of the previous research works conducted in other cultures. The results suggest several implications for retail bankers in Malaysia to minimize the risk perception of the internet banking among the non-adopters of the internet banking through greater awareness and education process.The commercial banks in Malaysia can expect substantial cost savings from maintaining their large physical distribution systems by promoting retail internet banking services on a bigger scale.

Über diesen Titel

Über die Autorin bzw. den Autor

El Dr. Jayaraman Munusamy es profesor asociado de la Universidad de Limkokwing en Malasia. Anteriormente, fue profesor adjunto en la Universidad Tun Abdul Razak hasta 2008, profesor en la década de 1970, director de marketing en la década de 1980, director de marketing industrial en Ikeda en la década de 1990 y director de Six Sigma en Johnson Controls en la década de 2000.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 3844399607
• ISBN 13: 9783844399608
• Einband: Taschenbuch
• Anzahl der Seiten: 92
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Dictus Publishing; Customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland