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Creating a consumer-driven business model for the cruise line industry: Case Royal Caribbean Cruise Lines Ltd. - Softcover
Inhaltsangabe
The purpose of this study is to figure out a new kind of a cruise line business model that can be used by cruise line organizations in their business planning processes. The objective is to find out general frameworks and theories from the literature that could be applied to the empirical part of the study. Mainly, the goal is to examine tourism growth, current cruise line business, consumer behavior and service industry in order to form this business model especially for Royal Caribbean Cruise Lines Ltd. (RCCL). One of the most significant things is to examine people's requirements and needs towards tourism, cruise lines and service industry, since they reflect to the business planning and strategy making that eventually lead to competitive advantages in the markets. China and Russia are taken as case country examples, so the model developed through the literature part of the study is used, generating specific results and proposed business models for these countries. The study is consumer-driven since it takes the cultural factors into account together with general patterns in those markets.
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Reseña del editor
The purpose of this study is to figure out a new kind of a cruise line business model that can be used by cruise line organizations in their business planning processes. The objective is to find out general frameworks and theories from the literature that could be applied to the empirical part of the study. Mainly, the goal is to examine tourism growth, current cruise line business, consumer behavior and service industry in order to form this business model especially for Royal Caribbean Cruise Lines Ltd. (RCCL). One of the most significant things is to examine people's requirements and needs towards tourism, cruise lines and service industry, since they reflect to the business planning and strategy making that eventually lead to competitive advantages in the markets. China and Russia are taken as case country examples, so the model developed through the literature part of the study is used, generating specific results and proposed business models for these countries. The study is consumer-driven since it takes the cultural factors into account together with general patterns in those markets.
Biografía del autor
Anni Ahola has obtained her MSc degree in Economics and Business Administration in 2012. She has worked in various consumer-oriented tasks as well as gained international experience through travelling and studying abroad. Now she is planning to start a career in developing business models and strategy in international business.
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Creating a consumer-driven business model for the cruise line industry: Case Royal Caribbean Cruise Lines Ltd.
Verlag:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3845403268
ISBN 13: 9783845403267
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Creating a consumer-driven business model for the cruise line industry: Case Royal Caribbean Cruise Lines Ltd.
Verlag:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3845403268
ISBN 13: 9783845403267
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Creating a consumer-driven business model for the cruise line industry: Case Royal Caribbean Cruise Lines Ltd.
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LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3845403268
ISBN 13: 9783845403267
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Creating a consumerdriven business model for the cruise line industry Case Royal Caribbean Cruise Lines Ltd
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Creating a consumer-driven business model for the cruise line industry: Case Royal Caribbean Cruise Lines Ltd.
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LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3845403268
ISBN 13: 9783845403267
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Creating a consumer-driven business model for the cruise line industry: Case Royal Caribbean Cruise Lines Ltd.
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LAP LAMBERT Academic Publishing, 2012
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ISBN 13: 9783845403267
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Creating a consumer-driven business model for the cruise line industry: Case Royal Caribbean Cruise Lines Ltd.
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ISBN 13: 9783845403267
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Creating a consumer-driven business model for the cruise line industry
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The purpose of this study is to figure out a new kind of a cruise line business model that can be used by cruise line organizations in their business planning processes. The objective is to find out general frameworks and theories from the literature that could be applied to the empirical part of the study. Mainly, the goal is to examine tourism growth, current cruise line business, consumer behavior and service industry in order to form this business model especially for Royal Caribbean Cruise Lines Ltd. (RCCL). One of the most significant things is to examine people's requirements and needs towards tourism, cruise lines and service industry, since they reflect to the business planning and strategy making that eventually lead to competitive advantages in the markets. China and Russia are taken as case country examples, so the model developed through the literature part of the study is used, generating specific results and proposed business models for these countries. The study is consumer-driven since it takes the cultural factors into account together with general patterns in those markets. 152 pp. Englisch. Bestandsnummer des Verkäufers 9783845403267
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Creating a consumer-driven business model for the cruise line industry
Verlag:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3845403268
ISBN 13: 9783845403267
Neu
Softcover
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ahola AnniAnni Ahola has obtained her MSc degree in Economics and Business Administration in 2012. She has worked in various consumer-oriented tasks as well as gained international experience through travelling and studying abroad. N. Bestandsnummer des Verkäufers 5480482
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