Stakeholders' Potential of Innovation Disruption: Evidence from the Transgenic Crop Market and the Role of Corporate Communication - Softcover

Cattoni, Giacomo

 
9783845405995: Stakeholders' Potential of Innovation Disruption: Evidence from the Transgenic Crop Market and the Role of Corporate Communication
Softcover
ISBN 10: 3845405996 ISBN 13: 9783845405995
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

The purpose of this book is to present the dynamics between producers and distributors of Genetically Modified Organisms and their stakeholders. In particular the discussion is focused on a specific class of stakeholders defined as secondary stakeholders, that, in accordance with Hall and Martin (2005), may play a disruptive role in radical technology development by presenting political challenges and creating difficulties and\or disrupting the competencies of innovation value-added chain stakeholders. The book gives an overview of the problems faced by the transgenic technology, the current situation of the market and the technology used in producing GM products. Finally I suggest the best strategy to be followed to prevent the block of the innovation process by secondary stakeholders.

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Über die Autorin bzw. den Autor

Graduated with a Master of Science in General Management at Luigi Bocconi University, his main areas of expertise regard Corporate Reputation Management and Business Intelligence, area in which he is actually working in Tobacco Industry.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3845405996
ISBN 13 
9783845405995
Einband
Taschenbuch
Anzahl der Seiten
80
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions Vie
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland