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Consumer Behavior Towards Wine: Study of Consumer Behavior Towards Sula Vineyards and it's Comparative Brands With Special Reference to the Nashik - Softcover

Pardeshi, Vaibhav

 
9783845414546: Consumer Behavior Towards Wine: Study of Consumer Behavior Towards Sula Vineyards and it's Comparative Brands With Special Reference to the Nashik
Softcover
ISBN 10: 3845414545 ISBN 13: 9783845414546
Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

This book underlines various aspects and activities such as study consumer behavior towards Sula Vineyards products, study its awareness among people, the market position of Sula wines in Nasik city. It also examines the consumer’s opinion & preference towards Wine of Sula vineyard across Nasik city by gathering information from various Consumers and retailers (Hotel, Restaurant and Bar, Wine shops) spread across the city. It analyzes the strength and weaknesses of Sula wines in terms of wine marketing and finds out the problems in the implementation of a consumer behavior and satisfaction with Sula’s competitor. This project studies and to helps in developing new marketing plans and strategies for wine products of Sula Vineyards consumer.

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Über die Autorin bzw. den Autor

Vaibhav Pardeshi Is M.B.A.- Marketing Student Of Pune University, From MIT MAE Collage Pune Also completed B.Sc. in Hospitality Studies in 2010

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
3845414545
ISBN 13 
9783845414546
Einband
Taschenbuch
Anzahl der Seiten
88
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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