Organizational Innovation and Organizational Performance: A Study on Housing Developers in Malaysia - Softcover

Abu-Jarad, Ismael

 
9783845422190: Organizational Innovation and Organizational Performance: A Study on Housing Developers in Malaysia

Inhaltsangabe

This monograph focuses on the housing developers in Malaysia from a strategic management perspective. The results of this study showed that the housing developers are not that innovative at the organizational level. There was a significant correlation between house design innovativeness and profitability. Product innovativeness was found negatively correlated with employee turnover. Competitive intensity moderated the relationship between three dimensions of organizational innovativeness namely (market, behavior, and design) and profitability. Overall, this study showed that housing developers who apply innovativeness tend to be more profitable and that competitive intensity in the housing industry in Malaysia plays an important role in the performance of these housing developers. This book also sheds some light on the phenomena of innovation and performance; it highlights the conceptualization, definition, and measurement of these important constructs.

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Über die Autorin bzw. den Autor

Dr. Ismael Abu-Jarad is originally from Gaza in occupied Palestine. He obtained his PhD in project management / strategic management from Universiti Sains Malaysia (USM) and is currently working as a senior lecturer at the Department of Technology Management, Universiti Malaysia Pahang (UMP).

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