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Customer Satisfaction: A Case Study of TATA ACE - Softcover

Azad, Md. Abul Kalam; Ashraf, Md. Waleed

 
9783845439563: Customer Satisfaction: A Case Study of TATA ACE

Inhaltsangabe

Determining Customer Satisfaction has been a paradox since long. This book is an effort to explore the determinants of customer satisfaction for automobile industry using sample from Bangladesh. Results have shown a significant positive relationship of Product Dimensions and Service Dimensions with overall customer satisfaction for TATA ACE, one of the most selling vehicles of the country. A strong recommendation in favor of After Sales Service has also given in this book.

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Über die Autorin bzw. den Autor

Md. Abul Kalam Azad has been working as an Assistant Professor of Finance at International Islamic University Chittagong, Bangladesh. He also served at University of Bedfordshire, United Kingdom as an Adjunct Faculty. He obtained his MSc from University of Bedfordshire, UK.He has been performing as an Editor of Bangladesh Business Review.

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