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The Principles of Advertising: concepts and trends in advertising - Softcover

Okorie, Nelson

 
9783845471631: The Principles of Advertising: concepts and trends in advertising
Softcover
ISBN 10: 3845471638 ISBN 13: 9783845471631
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts.

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Über die Autorin bzw. den Autor

Nelson Okorie is a lecturer in the Department of Mass Communication, Covenant University. He has his first degree in Public Relations and Advertising (Bsc.), and a second degree in Mass Communication (Msc). Currently, he is working on his PhD thesis, which is focused on breast cancer awareness campaign in South West, Nigeria.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3845471638
ISBN 13 
9783845471631
Einband
Taschenbuch
Anzahl der Seiten
136
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions Muse
customerservice@vdm-vsg.de

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Riga
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