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Communication and Advertising: An Analysis of persuasive language Approaches in the language of advertising in the Zimbabwean Media - Softcover
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This is a data assisted study that explores direct and indirect approaches to advertising persuasion focusing on the language of advertisements. The language of advertisements has been largely defined as persuasive and manipulative. Some scholars however hold different views. For this reason, I have decided to explore this topic by analysing the creative methods used by the copywriters of certain advertisements and then deciding whether or not these are useful in determining the persuasive value of the language used by advertisers. The decision to study advertising language was also motivated by the fact that this area of study has received little attention in the research literature, and that the use of powerful persuasive messages influence our decision as a consumer society in buying certain products and services. The focus of this study was on the language of selected newspaper, magazine, billboard and television/radio advertisements. To achieve the objectives of the study, a desktop study was carried out..
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Über die Autorin bzw. den Autor
Clemenciana Mukenge holds Masters in English and Language for specific purposes, both obtained from the Universiy of Zimbabwe. She has worked as a teacher and lecturer in the area of Applied Linguistics for close to ten years. Clemenciana is currently a Dphil student at the University of Zimbabwe specialising in Communication.
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Communication and Advertising
Verlag:
LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10: 3846503835
ISBN 13: 9783846503836
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is a data assisted study that explores direct and indirect approaches to advertising persuasion focusing on the language of advertisements. The language of advertisements has been largely defined as persuasive and manipulative. Some scholars however hold different views. For this reason, I have decided to explore this topic by analysing the creative methods used by the copywriters of certain advertisements and then deciding whether or not these are useful in determining the persuasive value of the language used by advertisers. The decision to study advertising language was also motivated by the fact that this area of study has received little attention in the research literature, and that the use of powerful persuasive messages influence our decision as a consumer society in buying certain products and services. The focus of this study was on the language of selected newspaper, magazine, billboard and television/radio advertisements. To achieve the objectives of the study, a desktop study was carried out. 104 pp. Englisch. Bestandsnummer des Verkäufers 9783846503836
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Communication and Advertising
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Communication and Advertising : An Analysis of persuasive language Approaches in the language of advertising in the Zimbabwean Media
Verlag:
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3846503835
ISBN 13: 9783846503836
Neu
Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This is a data assisted study that explores direct and indirect approaches to advertising persuasion focusing on the language of advertisements. The language of advertisements has been largely defined as persuasive and manipulative. Some scholars however hold different views. For this reason, I have decided to explore this topic by analysing the creative methods used by the copywriters of certain advertisements and then deciding whether or not these are useful in determining the persuasive value of the language used by advertisers. The decision to study advertising language was also motivated by the fact that this area of study has received little attention in the research literature, and that the use of powerful persuasive messages influence our decision as a consumer society in buying certain products and services. The focus of this study was on the language of selected newspaper, magazine, billboard and television/radio advertisements. To achieve the objectives of the study, a desktop study was carried out. Bestandsnummer des Verkäufers 9783846503836
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Communication and Advertising
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Zustand: New. Print on Demand pp. 104 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Bestandsnummer des Verkäufers 95319844
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Communication and Advertising
Verlag:
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3846503835
ISBN 13: 9783846503836
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mukenge ClemencianaClemenciana Mukenge holds Masters in English and Language for specific purposes, both obtained from the Universiy of Zimbabwe. She has worked as a teacher and lecturer in the area of Applied Linguistics for close t. Bestandsnummer des Verkäufers 5495152
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Communication and Advertising
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Zustand: New. PRINT ON DEMAND pp. 104. Bestandsnummer des Verkäufers 1898158833
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Communication and Advertising
Verlag:
LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10: 3846503835
ISBN 13: 9783846503836
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This is a data assisted study that explores direct and indirect approaches to advertising persuasion focusing on the language of advertisements. The language of advertisements has been largely defined as persuasive and manipulative. Some scholars however hold different views. For this reason, I have decided to explore this topic by analysing the creative methods used by the copywriters of certain advertisements and then deciding whether or not these are useful in determining the persuasive value of the language used by advertisers. The decision to study advertising language was also motivated by the fact that this area of study has received little attention in the research literature, and that the use of powerful persuasive messages influence our decision as a consumer society in buying certain products and services. The focus of this study was on the language of selected newspaper, magazine, billboard and television/radio advertisements. To achieve the objectives of the study, a desktop study was carried out.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 104 pp. Englisch. Bestandsnummer des Verkäufers 9783846503836
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Communication and Advertising: An Analysis of persuasive language Approaches in the language of advertising in the Zimbabwean Media
Verlag:
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3846503835
ISBN 13: 9783846503836
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