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Customer Relationship Management in Service Sector: Relationship marketing in the insurance sector - Softcover

V.C.S.M.R., Pujari

 
9783846516294: Customer Relationship Management in Service Sector: Relationship marketing in the insurance sector
Softcover
ISBN 10: 3846516295 ISBN 13: 9783846516294
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

Services sector has become important for many economies in the world and very important particularly for India. And the growth of the Indian economy lies in further accelerating the growth of the services sector. Nowadays without CRM there is no marketing department in a company, it has got first preference among the marketing strategies. The present study totally revolves around concept of customer relationship management and how the Insurance industry is moving towards the implementations of CRM strategy in providing uniqueness to the organization to help it build up differentiation from its competitors. Finally the book suggests a model for the development of Customer Relationship Management in different phases/ segments for better services which in turn lead to Customer satisfaction that result to retention of the customer.

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Über die Autorin bzw. den Autor

Dr. Pujari is a successful academician with a vast experience in teaching, industry and administration. His areas of research interest are CRM, Marketing and retailing. He is currently working as the program director of Business Administration in the Middle East.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3846516295
ISBN 13 
9783846516294
Einband
Taschenbuch
Anzahl der Seiten
236
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions Muse
customerservice@vdm-vsg.de

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Riga
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