Impact of Organised Retail on Consumer Behavior: A study of Organized Retail Sector - Softcover

Pandey, Mithilesh

 
9783846546956: Impact of Organised Retail on Consumer Behavior: A study of Organized Retail Sector
Softcover
ISBN 10: 384654695X ISBN 13: 9783846546956
Verlag: LAP Lambert Acad. Publ., 2011

Inhaltsangabe

As the retail sector is going through a very fast paced change, the unorganized retail sector is being challenged by the organized sector. Shopping Malls, Hypermarkets, Supermarkets, Departmental stores and Specialty stores are giving a whole new shopping experience to the consumers. The consumer is being influenced by many factors to get lured for having a shopping experience at the organized retail stores. These factors can be broadly divided into store factors and environmental factors. Also the pace of expansion of these organized stores has started to touch the tier II cities besides metros and mini metros. There has been a very fast paced development in organized retail sector of Jalandhar city since 2009. This study tried to assess the important factors influencing the consumers buying decision towards organized retail stores in Jalandhar.

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Über die Autorin bzw. den Autor

The author is an MBA, M Phil. He is presently working with Department of Management in Lovely Professional University, India. He is a research scholar and has been engaged with research for past few years.

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Verlag
LAP Lambert Acad. Publ.
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
384654695X
ISBN 13 
9783846546956
Einband
Tapa blanda
Anzahl der Seiten
120
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Verantwortliche Person
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