Exploring Rhetorical Figures in Advertising Headlines: Translation Studies and Critical Discourse Analysis - Softcover

Najafian, Maryam; Ketabi, Saeed

 
9783846583975: Exploring Rhetorical Figures in Advertising Headlines: Translation Studies and Critical Discourse Analysis
Softcover
ISBN 10: 3846583979 ISBN 13: 9783846583975
Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

Various researches have more than a half century centered upon analyzing advertising discourse from different perspectives but little seems to have been done in the area of Translation Studies. The primary aim of this book is to serve as a guide for students of Marketing and Translation Studies in their struggle to find proper strategies in using rhetorical figures in advertising headline and their corresponding translation. The authors of this book made an attempt to investigate the rhetorical operations used in English print advertising headlines to discover what happens to them while translating into Persian. Attempts were also made in particular to see whether there is any ideological consideration in using each category of figures operations (Tropes/ Schemes).

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
3846583979
ISBN 13 
9783846583975
Einband
Taschenbuch
Anzahl der Seiten
116
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Presses Academiques Francophones
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland