Entry Strategy of Foreign SMEs in Emerging markets: Country Factors in the Entry Strategy of Manufacturing SMEs in Emerging Markets: Russian Experience - Softcover

Kouznetsov, Alex

 
9783846593370: Entry Strategy of Foreign SMEs in Emerging markets: Country Factors in the Entry Strategy of Manufacturing SMEs in Emerging Markets: Russian Experience
Softcover
ISBN 10: 3846593370 ISBN 13: 9783846593370
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

This study examines and considers the effects of country conditions in Russia on entry strategy selected by small and medium foreign manufacturing enterprises (SMMEs), which is a SME in manufacturing. The purpose of this exploratory study was to further contribute to the development of the theory of the entry strategy of SMEs in emerging markets, currently being in its infant stage. The theoretical framework employed in this study was Dunning’s (1993) eclectic model. Specifically, the framework is used to study how the similarities and differences in country conditions affect the entry-strategy choices of foreign SMMEs and large manufacturing multinational enterprises (MNMEs) in the emerging market of Russia. Based on these similarities and differences, the conclusions and propositions concerning foreign SMMEs’ choices of entry strategy in emerging markets were developed. The international market entry strategy consists of a timing of entry, place of entry (as well as the choice of a place within the country), and a scale of entry. This qualitative study combined analysis of secondary data analysis with face-to-face interviews (with foreign firms’ decision makers in Russia.

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Über die Autorin bzw. den Autor

Alex Kouznetsov was born in the former Soviet Union and has been living in Australia since 1995. He has taught at a number of universities in Australia and published journal articles and conference papers in the area of SMEs in emerging markets.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3846593370
ISBN 13 
9783846593370
Einband
Taschenbuch
Anzahl der Seiten
396
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Edicoes Nosso Conhecimento
customerservice@vdm-vsg.de

SIA
Riga
1039
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