The role of Mobile Technology in Promoting E-Commerce In SMEs In Kenya: The role Of Mobile Technology in promoting Electronic commerce In small and Medium Enterprises in Kenya Major theories - Softcover

Kimani, Jean

Softcover

ISBN 10: 3847301985 ISBN 13: 9783847301981

Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

The study was done in 2009 and examined the role of mobile technology in promoting electronic commerce in small and medium enterprises in kenya. Mobile technology in kenya has expanded and the number of mobile subcribers grown since its introduction into the market. The research done in Nairobi`s markets of Gikomba and Marigiti gives the positive role played by the mobile technology which has had a great impact on the way SMES operate. The study found that while mobile technology was considered valuable to SMEs the penetration of Ecommerce was low.Trust and confidence has yet to be establshed in Electronic commerce yet the mobile phone has become3 an important tool for commerce. Internet services are low and used to get information on new technology and marketing skills.The use of mobile technology in kenya was considered by SMEs as essential in increasing their market while increasing contacts between the customers and suppliers while promoting greater efficiency. The mobile banking (Mpesa) and the use of SmS were considered to be important for Smes transactions. The study also showed that there is a gap in information for Smes that could be filled using mobile technology.

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Über die Autorin bzw. den Autor

Jean Kimani graduated with an MBA from the University Of Liverpool,UK in 2011. As a career diplomat involved in negotiations on bridging the digital divide at World Summit Information Society (WSIS) and ITU meetings in Geneva she is interested in the role of Mobile technology in Africa and its practical use to small and medium enterprises.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 3847301985
• ISBN 13: 9783847301981
• Einband: Taschenbuch
• Anzahl der Seiten: 76
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Deutschland