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Failure Elements of Implementing CRM Systems in Malaysian Enterprises: A study on why CRM implementations fail to work as expected in developing countries - Softcover

Mohtasebi, Amirhossein

 
9783847312512: Failure Elements of Implementing CRM Systems in Malaysian Enterprises: A study on why CRM implementations fail to work as expected in developing countries
Softcover
ISBN 10: 3847312510 ISBN 13: 9783847312512
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.

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Über die Autorin bzw. den Autor

Amirhossein Mohtasebi is a technical lead, supporting and implementing Customer Relationship Management systems of some enterprises for last few years. He has experiences in wide aspects of CRM from call center modules to partner integration, and Electronic Data Interchange.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3847312510
ISBN 13 
9783847312512
Einband
Taschenbuch
Anzahl der Seiten
100
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland