Determinants of Customer Switching Behavior: A Study on Selected Branches of Commercial Bank - Softcover

Muche, Berihun

 
9783847344162: Determinants of Customer Switching Behavior: A Study on Selected Branches of Commercial Bank
Softcover
ISBN 10: 3847344161 ISBN 13: 9783847344162
Verlag: LAP LAMBERT Academic Publishing, 2013

Inhaltsangabe

Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is,therefor, to investigate the determinants of customer switching behavior and examine the effects of price, reputation, service quality,advertisement, involuntary switching, distance and switching cost on customer decision to stay or switch their banks.To examine the relationship between dependent and independent variables and to determine the relative importance of variables, the binary logistic regression model is employed.

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Über die Autorin bzw. den Autor

MBA:Studied International Business Administration at Mekelle University.He worked as promoter and organizer of cooperative society at Assosa Cooperative Promotion Office.Currently,he is a lecturer at Aksum University,Ethiopia.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
3847344161
ISBN 13 
9783847344162
Einband
Taschenbuch
Anzahl der Seiten
84
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
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Lettland