Agenda Setting Roles of Elite Urdu Press and Politicians in Pakistan: A study on treatment of columns and letters to the editor and statements of politicians published in elite Urdu Press - Softcover

Ahmed, Sameera; Kamboh, Shafiq Ahmed

 
9783848443529: Agenda Setting Roles of Elite Urdu Press and Politicians in Pakistan: A study on treatment of columns and letters to the editor and statements of politicians published in elite Urdu Press
Softcover
ISBN 10: 384844352X ISBN 13: 9783848443529
Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

Mass media has taken our lives by a storm. No matter who we are, where we are and what we do, our lives have been made to depend on substantial knowledge of our surroundings in the age of global village. This is precisely where mass media fits into the scene. TV, radio, internet, newspapers and other channels of communication have become the part and parcel of our very lives. It is media that decides which issue should be given what kind of attention and what topic can be brought to people’s attention to elicit a predetermined reaction. In the current affairs, politics make up much of the bulk of the news that newspapers and other media report. In Pakistan, politicians set the tone of public sentiments in the day to matters whether it concerns the economics or the social affairs. There have been great many studies to reckon the overlapping effect of these two important instruments to mould public opinion in the west. This first of its kind study in Pakistan however, tends to gauge whether it is the mass media or politicians that have the stronger impact in opinion building and who sets the agenda of the agenda setters in Pakistan?

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Über die Autorin bzw. den Autor

Sameera Ahmed is a media studies student and is a keen observer of national and international issues. She has worked with news channel Express 24/7 and The News International. Currently she lives in Lahore.Shafiq Ahmed is a lecturer at Punjab University, Lahore and is working with WHO on various rural health development and research projects.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
384844352X
ISBN 13 
9783848443529
Einband
Taschenbuch
Anzahl der Seiten
168
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland