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Intersectionality of Gender and Race in Asian Female Images: A Qualitative Content Analysis of U.S. Advertising Representation of Asian Women - Softcover
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This study is a qualitative content analysis that examines Asian female images in fashion advertisements seen in Vogue from 2008 to 2010. The study employs theories from feminism, gender sociology and media to investigate how and why Asian women have been constructed in a gendered and racialized manner in U.S. advertising. Five categories of Asian female images are generated in this study and findings show that the historically dominant “lotus blossom” and “dragon lady” images of Asian women have cast considerable influence on contemporary fashion advertising. Asian women are not only gendered that legitimizes male dominance and gender hegemony, but also racialized to reinterpret the historical Orientalism embedded in American colonialism that perpetuates the racial hierarchy. This study has significance in exploring media ethics in terms of media impact on “victims” and society. It also calls for Asian women’s agency to break away from the stereotypes and bring about social change. Meanwhile, this study has implications for media literacy educators and media practitioners to sensitize themselves of the gender and racial relations in the United States.
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Intersectionality of Gender and Race in Asian Female Images: A Qualitative Content Analysis of U.S. Advertising Representation of Asian Women
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LAP LAMBERT Academic Publishing 22 A, 2012
ISBN 10: 3848488752
ISBN 13: 9783848488759
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Intersectionality of Gender and Race in Asian Female Images: A Qualitative Content Analysis of U.S. Advertising Representation of Asian Women
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Intersectionality of Gender and Race in Asian Female Images
Verlag:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3848488752
ISBN 13: 9783848488759
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bai XueyingXueying Bai, Master of Arts in Mass Communications: graduated from University of Florida. Bachelor of Arts in English Studies, Dalian University of Foreign Languages, China. Started career as Communications Coordinator at . Bestandsnummer des Verkäufers 5526507
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Intersectionality of Gender and Race in Asian Female Images : A Qualitative Content Analysis of U.S. Advertising Representation of Asian Women
Verlag:
LAP Lambert Academic Publishing, 2012
ISBN 10: 3848488752
ISBN 13: 9783848488759
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study is a qualitative content analysis that examines Asian female images in fashion advertisements seen in Vogue from 2008 to 2010. The study employs theories from feminism, gender sociology and media to investigate how and why Asian women have been constructed in a gendered and racialized manner in U.S. advertising. Five categories of Asian female images are generated in this study and findings show that the historically dominant lotus blossom and dragon lady images of Asian women have cast considerable influence on contemporary fashion advertising. Asian women are not only gendered that legitimizes male dominance and gender hegemony, but also racialized to reinterpret the historical Orientalism embedded in American colonialism that perpetuates the racial hierarchy. This study has significance in exploring media ethics in terms of media impact on victims and society. It also calls for Asian women s agency to break away from the stereotypes and bring about social change. Meanwhile, this study has implications for media literacy educators and media practitioners to sensitize themselves of the gender and racial relations in the United States. Bestandsnummer des Verkäufers 9783848488759
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Intersectionality of Gender and Race in Asian Female Images | A Qualitative Content Analysis of U.S. Advertising Representation of Asian Women
Verlag:
LAP Lambert Academic Publishing, 2012
ISBN 10: 3848488752
ISBN 13: 9783848488759
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Taschenbuch. Zustand: Neu. Intersectionality of Gender and Race in Asian Female Images | A Qualitative Content Analysis of U.S. Advertising Representation of Asian Women | Xueying Bai | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783848488759 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 106502568
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Intersectionality of Gender and Race in Asian Female Images: A Qualitative Content Analysis of U.S. Advertising Representation of Asian Women
Verlag:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3848488752
ISBN 13: 9783848488759
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