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I Don't Even Recognize You Anymore: The Limits of the Protection of Alteration and Modernisation of Fictitious Characters (Munich Intellectual Property Law Center – MIPLC) - Softcover

Niedersüß, Carl Dominik J.

 
9783848715459: I Don't Even Recognize You Anymore: The Limits of the Protection of Alteration and Modernisation of Fictitious Characters (Munich Intellectual Property Law Center – MIPLC)
Softcover
ISBN 10: 3848715457 ISBN 13: 9783848715459
Verlag: Nomos, 2015

Inhaltsangabe

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.

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Verlag
Nomos
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
3848715457
ISBN 13 
9783848715459
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
72
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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