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Eventdesign Jahrbuch 2019/2020: Event Design Yearbook 2019/2020 (Yearbooks) - Softcover

Stein, Katharina

 
9783899863123: Eventdesign Jahrbuch 2019/2020: Event Design Yearbook 2019/2020 (Yearbooks)
Softcover
ISBN 10: 3899863127 ISBN 13: 9783899863123
Verlag: avedition, 2019

Inhaltsangabe

The current credo of live communication is: Let them participate and decide! It seems that the times in which products were displayed in rigid procedures and self-celebratory event formats are over. Now the question being asked is what will enthuse visitors, how can they be incorporated and not least encouraged to post on social media. A conspicuous number of event formats in the new yearbook incorporate their participants to a greater extent. This is evident in concepts orientated towards added value and experiences, in interaction possibilities and individual free choices.But what is behind these trends and what consequences do they have for the sector? The new author and blogger Katharina Stein addresses these questions in supplementary interviews.

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Über die Autorin bzw. den Autor

Katharina Stein is a specialist journalist and scene insider. She is the founder of 'eveosblog' for event marketing.

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Verlag
avedition
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
3899863127
ISBN 13 
9783899863123
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
264
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
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Deutschland