The Gap in the Perception of the Business Value of Design - Softcover

Roth, Jasmin

Softcover

ISBN 10: 3962033726 ISBN 13: 9783962033729

Verlag: Galda Verlag, 2024

Inhaltsangabe

This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis "The Gap In The Perception Of The Business Value Of Design," written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.

Über diesen Titel

Über die Autorin bzw. den Autor

Jasmin Roth is a Creative Director at and co-founder of Cin Cin, Creative Studios. With a strong passion for blending design and business, both in her professional practice and educational background, she focuses on transforming brands and institutions to meet future challenges.

Details zur Ausgabe

• Verlag: Galda Verlag
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 3962033726
• ISBN 13: 9783962033729
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 80
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar