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Customer-Oriented New Product Development: The Interface of Marketing & Technology (Japanese Language Book)
ISBN 10: 4641162395
ISBN 13: 9784641162396
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Anbieter: Hakone Books, Fujisawa, KANAG, Japan
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. This scholarly work, published by Yuhikaku, delves into the critical strategies for developing new products with a strong customer focus. It specifically explores the intricate relationship and essential interface between marketing principles and technological innovation, providing insights into how these two fields can collaborate to achieve successful product launches. Ideal for professionals and students in business, marketing, and engineering management, this book offers an in-depth analysis of integrating market needs with cutting-edge technology. Note: The text is entirely in Japanese. Brand New Japanese Edition. Ships worldwide from Japan via Japan Post. Expedited shipping via FedEx available. Bestandsnummer des Verkäufers AB-9784641162396
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EUR 94,70
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