Quantitative Marketing Research: Choice Modelling, Quantitative Research, Qualitative Research, Enterprise Feedback Management, Online Panel - Softcover

 
9786130498535: Quantitative Marketing Research: Choice Modelling, Quantitative Research, Qualitative Research, Enterprise Feedback Management, Online Panel
Softcover
ISBN 10: 6130498535 ISBN 13: 9786130498535
Verlag: Betascript Publishers, 2010

Inhaltsangabe

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the four Ps" of marketing: Product, Price, Place (location) and Promotion. As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information so obtained to understand the needs of individuals in the marketplace, and to create strategies and marketing plans."

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Reseña del editor

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the four Ps" of marketing: Product, Price, Place (location) and Promotion. As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information so obtained to understand the needs of individuals in the marketplace, and to create strategies and marketing plans."

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Betascript Publishers
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
6130498535
ISBN 13 
9786130498535
Einband
Tapa blanda
Anzahl der Seiten
140
Herausgeber
Surhone Lambert M., Timpledon Miriam T., Marseken Susan F.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar