Inhaltsangabe
Marketing is a strategy aimed at achieving excellence in organisations. Marketing deals with the pricing, selling and distribution of a product. Using this strategy, a business unit can improve its market share for current products through market saturation and penetration, or develop new products for existing markets. Top management in Indian organizations though recognizes the importance of Marketing; paradoxically devote little time and effort to it. In the light of the ongoing liberalization process, there is an inherent need to change this trend. Strategy primarily deals with issues of long-term implications. In recent years, business organizations have gained the power to predict the future with reasonable accuracy using various performance management systems and harnessing the tremendous increases in computing power and communication technology. With this power, they can exploit the potential of the emerging scenarios. Most Indian MSMEs are either unaware of the power of these strategic frame works or do not show any inclination to use them for Marketing and Innovation. Here is an attempt to make use of both effectively.
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Über die Autorin bzw. den Autor
O Dr Lohith C.P é professor assistente no Departamento de Engenharia Mecânica, Instituto Siddaganga de Tecnologia, Tumakuru, Índia. Ele tem mais de 16 anos de experiência no meio académico. Obteve o doutoramento no Departamento de Estudos de Gestão, Instituto Indiano de Ciência, Bangalore. É autor de um livro publicado por Springer e LAP,Alemanha.
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Enhancing the Competitiveness of Indian MSMEs through Innovation
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LAP LAMBERT Academic Publishing Feb 2018, 2018
ISBN 10: 6135802739
ISBN 13: 9786135802733
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing is a strategy aimed at achieving excellence in organisations. Marketing deals with the pricing, selling and distribution of a product. Using this strategy, a business unit can improve its market share for current products through market saturation and penetration, or develop new products for existing markets. Top management in Indian organizations though recognizes the importance of Marketing; paradoxically devote little time and effort to it. In the light of the ongoing liberalization process, there is an inherent need to change this trend. Strategy primarily deals with issues of long-term implications. In recent years, business organizations have gained the power to predict the future with reasonable accuracy using various performance management systems and harnessing the tremendous increases in computing power and communication technology. With this power, they can exploit the potential of the emerging scenarios. Most Indian MSMEs are either unaware of the power of these strategic frame works or do not show any inclination to use them for Marketing and Innovation. Here is an attempt to make use of both effectively. 192 pp. Englisch. Bestandsnummer des Verkäufers 9786135802733
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Enhancing the Competitiveness of Indian MSMEs through Innovation
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: C. P. LohithDr. C. P. LOHITH is with the Department of Mechanical Engineering, Siddaganga Institute of Technology since 2003. He holds a M.E degree in Product Design & Engineering after basic degree in Mechanical Engineering. He ha. Bestandsnummer des Verkäufers 508183340
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Enhancing the Competitiveness of Indian MSMEs through Innovation
Verlag:
LAP LAMBERT Academic Publishing Feb 2018, 2018
ISBN 10: 6135802739
ISBN 13: 9786135802733
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Taschenbuch. Zustand: Neu. Neuware -Marketing is a strategy aimed at achieving excellence in organisations. Marketing deals with the pricing, selling and distribution of a product. Using this strategy, a business unit can improve its market share for current products through market saturation and penetration, or develop new products for existing markets. Top management in Indian organizations though recognizes the importance of Marketing; paradoxically devote little time and effort to it. In the light of the ongoing liberalization process, there is an inherent need to change this trend. Strategy primarily deals with issues of long-term implications. In recent years, business organizations have gained the power to predict the future with reasonable accuracy using various performance management systems and harnessing the tremendous increases in computing power and communication technology. With this power, they can exploit the potential of the emerging scenarios. Most Indian MSMEs are either unaware of the power of these strategic frame works or do not show any inclination to use them for Marketing and Innovation. Here is an attempt to make use of both effectively.Books on Demand GmbH, Überseering 33, 22297 Hamburg 192 pp. Englisch. Bestandsnummer des Verkäufers 9786135802733
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Enhancing the Competitiveness of Indian MSMEs through Innovation
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LAP LAMBERT Academic Publishing, 2018
ISBN 10: 6135802739
ISBN 13: 9786135802733
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Taschenbuch. Zustand: Neu. Enhancing the Competitiveness of Indian MSMEs through Innovation | Lohith C. P. | Taschenbuch | Englisch | 2018 | LAP LAMBERT Academic Publishing | EAN 9786135802733 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 120547000
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Enhancing the Competitiveness of Indian MSMEs through Innovation
Verlag:
LAP LAMBERT Academic Publishing, 2018
ISBN 10: 6135802739
ISBN 13: 9786135802733
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing is a strategy aimed at achieving excellence in organisations. Marketing deals with the pricing, selling and distribution of a product. Using this strategy, a business unit can improve its market share for current products through market saturation and penetration, or develop new products for existing markets. Top management in Indian organizations though recognizes the importance of Marketing; paradoxically devote little time and effort to it. In the light of the ongoing liberalization process, there is an inherent need to change this trend. Strategy primarily deals with issues of long-term implications. In recent years, business organizations have gained the power to predict the future with reasonable accuracy using various performance management systems and harnessing the tremendous increases in computing power and communication technology. With this power, they can exploit the potential of the emerging scenarios. Most Indian MSMEs are either unaware of the power of these strategic frame works or do not show any inclination to use them for Marketing and Innovation. Here is an attempt to make use of both effectively. Bestandsnummer des Verkäufers 9786135802733
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Enhancing the Competitiveness of Indian MSMEs through Innovation
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LAP LAMBERT Academic Publishing, 2018
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ISBN 13: 9786135802733
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