Stage Analysis and Consumer Behavior that Doing Transaction Online - Softcover

Rahadi, Dedi Rianto; Cakranegara, Pandu

 
9786138331308: Stage Analysis and Consumer Behavior that Doing Transaction Online
Softcover
ISBN 10: 6138331303 ISBN 13: 9786138331308
Verlag: LAP LAMBERT Academic Publishing, 2018

Inhaltsangabe

This book describes the stages of online purchase and consumer behavior. Consumer have their own motives in doing online transaction. This transaction is in form of buying and purchasing. One place to do it is e-commerce site. Each consumer has experience after doing transaction. Their experience determine satisfaction and as a basis for future decision making. This research goal is to know stages of consumer purchase and how consumer behave while doing transaction online. Research method is qualitative descriptive method and use consumer who done transaction online as sample. The research result are consistent with Philip Kotler and Gary Amstrong (2006). Researcher find that consumer tend to have Dissonance Reducing Buying Behavior.

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Über die Autorin bzw. den Autor

Dedi Rianto Rahadi, born in the city of Palembang, December 5, 1968. The current field of science is research on Human Resources Management (HRM), Organizational Behavioral (OB) and Management Information System (MIS).

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
6138331303
ISBN 13 
9786138331308
Einband
Taschenbuch
Anzahl der Seiten
52
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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